In the quest for improved search rankings any tool that can be put to good use is worth knowing about, and one of the most important ways to enhance our SEO success is, of course, web content. We can use it to target carefully-chosen keywords to get to the top of search engines, and we’re always painstakingly thorough with our spelling and grammar checks.
But what if I told you that you don’t always need to be? What if misspelt keywords could actually be a great way to drive new traffic to your site? Sounds unlikely, but it works.
Why targeting misspelt keywords is such a great idea
When we’re trying to construct our SEO campaign, we often take it for granted 
that the rest of the world can spell properly. We target keywords and phrases that have perfect spelling and grammar, but in the real world people aren’t always so careful. The whole point of SEO is to target keywords that people are actually searching for, and often it won’t be what we think.
When people search they may not be consciously thinking about the word they’re trying to spell, and as such they’ll invariably spell it wrong. It’s a great idea to prepare for that fact, because if you optimise your site using misspelt keywords as well as correct ones then you’re hitting both sides of the market.
Put misspellings to good use
Just think of the extra traffic you could make simply by targeting misspellings. It can be a surprisingly effective SEO tool and is a great way to get one up on your competitors. How many times have you incorrectly typed a word into the search bar and it’s given you alternatives? There are still plenty of webpages underneath the suggestion for you to choose from, and you could be one of them.
The importance of placement
But, you need to be careful of where you put these misspelt keywords. You wouldn’t want to have spelling mistakes in key areas as that can put the credibility of your entire site in jeopardy, so you need to be a bit more selective.
If you want to target misspelt words in your SEO campaign, always put them in the user-generated portion of your site. By that I mean use the comments or the forum section, perhaps putting in a few carefully-constructed yet misspelt comments of your own. Doing it this way means that you’re getting the SEO success whilst maintaining credibility, and you certainly won’t lose business if a client sees a few misspelt words in the comments section. Put this tip to good use and you could soon see the results, so try it out today.
