SEO stands for Search Engine Optimisation, and is basically steps that you must take, in order to ensure that your website is as visible as possible to all Search Engines. Because, the more visible you are, the higher the chance of being on the first page of a search, and the more traffic that will be steered in your direction.
Getting the correct ROI for your marketing spend
In fact, spending a great deal of time on SEO is probably the best investment that you could possibly put into your online business, and it will cost you barely anything, other than, potentially, a lot of your time. If, however, time is not on your side, there are many companies out there that will do the hard work for you. So, whether you choose to invest your time and money on marketing, make sure it covers SEO.
If you do decide to invest your own time into SEO, here are a few things that you should be doing:
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Think carefully about the domain name for your website.
The majority of companies have their company name as their domain name, so it might be worth sitting down and deciding what your company name says about your business. If, for example, you are a web design company called Flower Designs, you have to question whether Search Engines will send you web design clients, or clients with something more floral in mind. Try to think of a name using the keywords that describe your company, because it is these keywords that people will search by.
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Make sure that your website has a lot of relevant content.
This could be articles, or blogs. And make sure that all of your content is rich in keywords. This doesn’t mean writing primarily to be found by specific searches. It means making your content completely relevant to your clients. Put yourself in their shoes. What do they want to know?
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If you already have a lot of content on your websites, it might be worth going back and reading through it.
From here you should judge whether it is worth re-writing some of it, placing relevant keywords in wherever possible and/or needed.
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Make sure that all of your links work.
Error messages do not bode well with search engines, or potential clients. So, make sure you give your website a regular health check, by making sure that web addresses haven’t changed, or linked products haven’t been removed.
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Have a friend that you trust proof read everything that you write.
Sometimes we find it hard to “fine-comb” our work for mistakes, because we become very protective. So, make sure that your website is 100% free of mistakes by having a reliable friend point out any typos, or even bad links.
