In the current economic climate, there has never been a more important time to help improve your online presence.
With all the hype surrounding SEO, many people have yet to get involved with SEO; however, sooner or later they will have to learn about this complex subject.
This blog has been written with beginners in mind, giving them some useful SEO tips to get them started:
1. Fresh content
Keeping the content on your site is exceptionally important in order to help improve your search engine rankings. By adding new and useful information on the pages of your site regularly, this freshness adds relevancy top your website in the eyes of the major search engines such as Google, Yahoo and Bing.
2. Getting found in local searches
It is important that you focus on search phrases rather than single keywords. For example, include your location in your search phrases such as, “our Sheffield shoe shop” rather than, “our shoe shop”.
3. Content is king
It is important that you have good, well-written, unique content that is well balanced to attract the search engines whilst reading well for your users.
4. Using links to your site and within your site
Ensure that the links to your site and within your site contain your keyword phrase.
5. Text links
It is important that you use keywords and key phrases appropriately in text links, your domain name and image ALT attributes.
