In what are proving to be exceptionally tough times for the vast majority of businesses throughout the UK, there has never been a more important time to have a good online presence, especially if your business relies on online sales to generate profits.
There is plenty of hype surrounding Search Engine Optimisation (SEO) but what is it all about? This short blog post has been written to give you a brief outline of what this Internet marketing strategy is all about.
What is SEO?
The process of improving the visibility of a website in the search engines, SEO techniques involve improving the positioning of a website on the major search engines such as Google, Yahoo and Bing. Generally, the higher a website appears in the search results list, the more visitors it will receive from the search engine.
The Purpose of SEO
SEO as an Internet marketing strategy involves the consideration of how search engines work and what people search for. A website’s content and HTML may be optimised to increase its relevance in terms of specific keywords. Another key SEO tactic is to increase the number of backlinks or inbound links through SEO link building to a website in order to increase its online presence and visibility.
