When you look at setting up any time of business you probably look at marketing costs as one of the first outgoings you will need to spend out on. Whether it is advertising in local papers or getting leaflets printed up, most of us assume that we are going to need to spend something out on advertising. The situation isn’t really very different if you have a website, because you still want to make sure that you get traffic.
However advertising is usually short lived which means that although it can help do the job, it is temporary and so your ongoing costs are more or less constant. For example a local newspaper is usually weekly, so that means to keep up the advertising you probably need to pay for a weekly advert. Costs can soon mount up.
Of course you can build these costs into your overheads however that doesn’t mean that the cost is invisible.
SEO tactics – the key to online advertising success
If you are an online website you can still advertise in the same way – You can pay for banner placements and links from other websites. You can even go as far as adverting in national press if you have a national selling product. However what it shouldn’t do is over write your SEO tactics.
In order to be success you really want large amounts of ongoing traffic. Advertising will not always bring you this so you need to make sure that search engines do. By getting traffic from search engines you know that the people visiting your site already have an interest in what you are selling. This means that the likelihood of them buying from you is much higher. Once you are at the top of your game for your keyword you should find it easier to stay there, this means that you get on going traffic from the search engines with minimal effort. Unlike ‘proper’ advertising which is an ongoing cost.
So can you forget SEO just because you are paying for advertising?
Definitely not! SEO is fundamental to your businesses success and therefore should never be over looked
